What Are You And What Do You Do?

Do you know what this is? Is it the moon? A view of earth from the space station? Actually, it’s a picture of the top of a wild mushroom I took while on a hike a few weeks ago. It can be fun to look at an unusual picture and try to guess what the object is. While that may be fun, it is not a laughing matter when potential clients and maybe even current customers don’t really know and understand what it is you do; and if that’s the case, there is a good possibility that they will not understand how it will benefit them to work with you.

As a professional leadership coach, I often have to explain to potential clients the nature of the service I provide. For one thing, the idea of a coach may seem foreign to their thinking and experience. For another, there are a variety of types of coaching out in the market place. I have to be clear in communicating my role as a leadership coach, my coaching process, and how my clients benefit from my services.

Do your potential and current clients know what you are and what you do? Have you communicated to them clearly what you do, who you do it with, and how they benefit by working with you? If you haven’t, they may end up thinking that you’re a mushroom.