While I am an endorser of a handwritten note of approval,
I’m acutely aware that people communicate in a variety of ways. People
communicate primarily through text message, email, or phone calls. The
challenge for a business person is to discover how clients and potential
clients prefer to communicate; and most people do seem to have a preferred mode
of communication.
Two ways exist to find out a client’s preferred mode of
communication. The quickest way is to simply ask. The other way is to try each
mode and see which one the client responds to most quickly. Even after you zero
in on what appears to be the preferred method of connecting, you may have to
communicate with the client a few times to get a feel for which form of contact
to which he responds.
Finally, understand that the nature of the contact determines how you most effectively communicate. Some situations require that you go beyond
a text or email contact and make a verbal connection. It may even require a
face to face appointment.
Also, consider what the client or
potential client is communicating by not responding to your efforts to connect.
In those instances, remember that most people will not work with you, but some
will work with no one but you. So, keep communicating and connecting to
find the people in that latter group.